Ask a cognitive scientist
I asked Chris what he knew about the cognitive science of humor, and he has responded at Mixing Memory. It's an underdeveloped area of study, so I feel like right now there is more to be learned from the casual empiricism of books like this one than from the existing cognitive science literature. Cognitive science is still a young science, though (which is why it still carries that last name), so there may be a brighter, more rigorous empirical future to the understanding of humor.
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